ABOUT HA*LAB

TEAM B

We are creative agency that is built on a culture of collaboration.
我們是一家從文化合作為出發點的創意代理商。

Meet The Team

A Lab is a creative agency that is built on a culture of collaboration. We think out of the box, bring brands and experiences together to drive growth for our clients. We believe that an environment where people from all backgrounds can come together and share different perspectives makes us a more creative partner which can bring more inspiration to our clients. Our core mission is to build strong and inspiring connections between brands and their customers.

HA Lab 是一家從文化合作為出發點的創意代理商。我們喜愛打破思考框架,將品牌文化與消費者體驗結合在一起,與客戶一起成長。我們相信,擁有來自不同背景的人能帶來不同的觀點,且能使我們成為更具創造力的合作夥伴為客戶帶來更多新的刺激。我們的核心使命是替品牌與他們的消費者之間建立長遠且具啟發性的深度連結。

“Amanda was there every step of the way and brought my vision further than I could have imagined!”

Will SmithFounder of TWC
Creative Director, Co-Founder

Hinn Fung

Slasher, Work in different company and country.

15+ Years working with 4A advertising agency, SME, Startup and local brands in Hong Kong/China/Taiwan/Cambodia/Canada.  Hands on experience about start up brand positioning and its visual identity kit.
Business Director, Co-Founder

Amanda Liu

Stay focus and connect people.

13+ years of 4A advertising agency experiences and tech startup, works with global brands from various industries such as unliever, adidas, Audi, foodpanda, Microsoft, Estee Lauder, Pizza Hut, Samsung…etc.  Skillful in branding & communication strategy, digital marketing, 

Integrated marketing and media planning.

Designer

Hok

Learn and go for it

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Journalist | Copywriter|Co-worker

Nathan and Lindsey

Couple from Scotland work around the world

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illustrator | Designer | Crew Member

Scarlet Z.

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HOW WE WORK

The global trend of work patterns is gradually changing, and this generation also needs more agile and flexible organizational structures due to various uncertainties.
HA Lab provides a "team B" collaboration model that embeds a small and sophisticated marketing team into the client's organization. We aim to provide clients with external perspectives and highly experienced execution capabilities that break through the existing framework, which can not only help brands reduce internal costs, but also establish the most efficient multi-cooperation model.

全球工作模式趨勢逐漸改變,這世代也因為各種不確定性,導致品牌需要更靈活且具彈性的組織結構。HA Lab提供「team B」協作模式,將小而精巧的行銷團隊,進駐到客戶組織裡。我們旨在提供客戶突破既有框架的外來觀點和極具經驗的執行力,不僅能協助品牌降低內部成本,還能建立最具效率的多元合作模式。

Team B Culture 團隊文化

Stay Calm and ask the right question.

Identify what’s the problem and situation before project start.

工作開始之前的準備與確定目標比工作本身有意義。

01

Think outside the box with you and your team.

Unlike other inside our client workforce.  Without out of focus, we try our best to be your “TEAM B” and provide different perspective on our project.

以外部團隊來跟您們合作賦予我們有更多的角度去看待問題和提出“框外“的想法。

02

Build connections inside out.

With the advantage to work with different crews and teams.  We embed to your company as a “backup plan”, “urgent team” to balance the decision making process.

我們能夠平衡以及提升您團隊的項目決策速度和反應時間。以更“接地氣“又不受限的方式帶來新鮮的想法。

03

Being honest.

We love to discuss things base on project objective.  That’s important!

實話實說的我們會為了項目和目標說實話,大大減少誤判所導致的損失。

04

Passion on what we working at all time.

We love to discuss things base on project objective.  That’s important!

我們都是在做我們所愛,愛我們所做,很重要~ 這是熱情!

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